NikeLab x Olivier Rousteing Summer Lookbook


Activewear is having a major moment in fashion and Balmain Creative Director, Olivier Rousteing, has added his own golden touch to Nike. Rousteing’s love for football (or soccer as us folks in the states say,) and his gift of design happily merged together to bring new life to Nike’s Summer of Sport collection. With modern silhouettes and distinct embroidery, the collection reflects the essence of sport with a classic, yet luxurious aesthetic. Not to mention, his muse for the collection was none other than football star and super babe Cristiano Ronaldo, who Rousteing enlisted to help keep the functionality of the collection in tact. Check out looks from the collection below!




“Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes,” Rousteing explains. The NikeLab x Olivier Rousteing collection is about creating styles that are not only pleasing to the eye, but crafted for real physical activity.

It wouldn't be a true Nike collaboration without footwear, The NikeLab Free Mercurial Flyknit x Olivier Rousteing shoe delivers a new expression of technology through gold embroidered patterns within the Flyknit style. This shoe design features a sock-like fit along with a Nike Free outsole for comfort and flexibility while obtaining the element of luxury that Rousteing is known for.  To see more of the collection visit nike.com/nikelab.



NikeLab X Olivier Rousteing Free Flyknit Mercurial


NikeLab X Olivier Rousteing Air Footscape Magista


NikeLab X Olivier Rousteing Free Hypervenom 2

By: Taylor Jay (@AZealousVoice)

No comments:

Post a Comment